When looking at other blogs, Abbi wrote in her blog —> http://abbiemclark11.wordpress.com/ about the “America The Beautiful” Coca-Cola commercial. For anyone who doesn’t remember, here it is.
I didn’t understand this commercial when I first saw it. It aired during the Super Bowl this year and apparently got a lot of hype. Frankly, the people opposed to it are ignorant and closed minded in my opinion.
The commercial showed different scenes of different races, ethnicity and cultured people doing things they loved while “America, The Beautiful” played behind it. Different parts of the songs were sung in other languages. Scenes included a diversity of people doing a variety of things that they chose to express themselves. With all these different people and different things, one thing remains (or two), America and Coca-cola. It was a strong message and a good one. Abbi shows in her blog that it follows the TARES test for Advertising which are
- Are the Ad claims truthful?
- Is the claim and Authentic one?
- Does the ad treat the receiver with Respect?
- Is there Equity between the sender and the receiver?
- Is the ad socially responsible?
She explains that this advertisement passes with flying colors. But apparently people were still offended.
Tumblr post : http://publicshaming.tumblr.com/post/75447787843/speak-english-racist-revolt-as-coca-cola-airs goes into detail about the extent in which people on Twitter showed their outrage.
Apparently “English” means bad grammer and rude people. They were outraged with the fact that the song was sung in other languages. What is the definition of America??
“A landmass in the western hemisphere that consists of the continents of North and South America joined by the Isthmus of Panama. The continent was originally inhabited by American Indians and Inuits. The northeast coastline of North America was visited by Norse seamen in the 8th or 9th century, but for the modern world the continent was first reached by Christopher Columbus in 1492.”
America is the very definition of being made up by other people. Christopher Columbus, who they learn about in AMERICAN history, is Portuguese. Having a soldier get offended for being American from other languages says a lot about his character and its people like this that give America a bad name. It’s supposed to be a free nation and we don’t need other countries, we have plenty of people that hate members in their own country.
I believe that these people are ignorant and close-minded.